My Personal Branding Journey
If you asked me in college what I wanted to be, I would have told you the CEO of a Fortune 500 company.
Not a bad dream for a first-generation college student from North Philly. The closer I got to C-suite executives something was changing.
I was changing. My personality, goals, likes, and dislikes, so on and so on… I realized Corporate America really wasn’t the place for my big, lofty dreams that included working a few hours a day and living on a beach, not far from a range of mountains, with my family.
My transition from business analyst -> tech project manager -> side hustler -> social entrepreneur -> speaker and workshop facilitator was intentional. Personal branding helped me ride my wave of evolution.
Currently, I'm the visiting Personal Branding Instructor for Rutgers University's Professional Women Career Development program. My 3-hr. course module and facilitation has received a 95% approval rating from participants.
I speak to and train busy professionals around the country at national conferences, universities, and corporations on how to define and create personal brands which transform their job searches and businesses.
And, when I have time, I help individual entrepreneurs and job seekers spruce up their personal branding techniques and LinkedIn.
sassy, spiritual warrior + kick-ass entreprenuer
How did I get here? As an employee, I felt stifled by office politics and code-switching. When I left my corporate job in September 2017, I made a promise to do good in the world, practice gratitude, and live as my authentic self. Now as a DC/Baltimore-based entrepreneur, I feel empowered and free to take on any challenge I deemed worthy. My next big project is running BrickRose Exchange, an intimate art gallery and meeting space for cause-driven individuals and organizations to host impactful and inclusive events.
Bianca J. Jackson is storytelling and personal branding consultant based in Baltimore, MD. Her background in tech, digital marketing, and diversity and inclusion has landed her and associated projects a Pulitzer Prize, 40K+ followers on LinkedIn, and coveted speaking opportunities at events such as SXSW, Digital Summit Philadelphia, and Tech Inclusion NY. Her work has been featured in such publications as Forbes, Washington Post, and Tech Republic.
Awards and Honors
SEED Spot - DC’ 19 Fellow
StartingBloc - DC’18 Fellow
2018 Pulitzer Prize for Explanatory Report - The Arizona Republic & USA Today [Team Member]
Women in IT, USA - Advocate of the Year 2018 Finalist
Eternal Flame Award: 15 Years of Outstanding Leadership - 2017
SH//FT Diversity Scholar to Oculus Connect 4 - 2017
Best of 2017, LinkedIn Career Coach
HersOwnly Pitch Competition Top 10 Finalist
Eternal Flame Award: 10 Years of Outstanding Leadership - 2012
Exceeded Team Performance Goal - PMO, 2013 [Team Member]
Project of the Year, 2013: Price Alignment
Spot Award (Project Manager) - Linking to EOB's (technology project) - 2007
Spot Award (Team Member) - FACETS 4.31 Upgrade (technology project) - 2007
Performance Excellence - Profit Sharing Bonus - 2006